Signs, out and about in NE Portland, No. 2

Northeast Portland interests me for many reasons, not the least of which are the sorts of signs I find now and then. This one seen from the TriMet bus window, used to say Paulsons on the ovals--I think it's vintage and have to wonder if it originated with the Paulson's Floor Covering store that used to be in the building, since the number of ovals matches the number of letters in the word. There must've been an apostrophe on that next to the last oval, looking left to ride as we ride along westward on NE Sandy Blvd.